Cynar is an Italian amaro/aperitif with a bittersweet, herbaceous profile, made with a secret blend of 13 herbs and plants, dominated by artichoke leaves (Cynara scolymus), from which the product derives its name. It has a dark brown color with amber highlights and a distinctive flavor balanced between bitterness and Mediterranean herbs, with subtle notes of caramel and spices. It can be enjoyed neat over ice, as an aperitif or digestif, or used in cocktails such as the Cynar Spritz, Americano, Cynar & Soda, and in mixology twists.