Campari Bitter is an Italian bitter/alcoholic aperitif known worldwide for its bright ruby-red color and its bitter-herbal flavor profile with notes of bitter orange, aromatic herbs, and spices. It was originally created as an aperitif to be served on the rocks or mixed into classic cocktails such as the Negroni, Americano, or Campari Soda. The original recipe has remained a secret since 1860 and consists of a blend of herbs, fruits, and spices infused in alcohol and water.